FOUNDATION ~ BEGINNER
MarTech Mechanics
By the end of this course, you’ll be able to look at any business and get a better idea on mapping their tech ecosystem, identifying gaps, spotting duplication and understanding risk that can exist within your marketing tech stack.
2h 56m Total
11 Lessons
Certificate Included
Human Assessed Exam
Write your awesome label here.
Free Introduction
Understand what you'll be learning within this course.
-
Lifetime access to content
-
Certificate on completion of exam
-
Human-assessed exam
Empty space, drag to resize
What you'll learn
-
What Marketing Technology is and how you should be utilising it
-
How data flows throughout your systems and understanding this
-
The various martech categories and examples that exist within them
-
Discerning categories and tools
-
The Stack Concept and how to leverage it within your day-to-day
-
Common mistakes that occur and what you can do to combat them
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
1000+
Students taught
10+
Courses
Academic
Teacher