OUR STORY

We built the course we
wish we had.

Full Stack Marketer was founded in 2026 after a simple observation: the most
effective marketers we knew weren't specialists, they were strategists
who understood how the whole business worked.

Yet every course on the market was teaching one channel, one tactic,
one tool; fragments. That's where Full Stack Marketer jumped in.

Our mission

To build marketers who make the whole business better.

The best marketers we know don't just know marketing alone, they know how their business works. They can sit in a board meeting and make sense. They can brief product and be taken seriously. They can talk to sales without being dismissed.

That's what Full Stack Marketer produces: marketers who have range, credibility, and a systems-level understanding of the organisations they work in.
Empty space, drag to resize

"Marketing that earns a seat at the table."

WHAT WE BELIEVE

Our values

Systems thinking

We believe marketing is more powerful when it's understood as a connected system, not a set of isolated channels.

Cross-functional empathy

Great marketers earn trust across every team. We teach the language of sales, product, and finance.

Practical over theoretical

Everything we teach is grounded in how real organisations actually operate. No fluff, no padding.

Career with range

We want graduates to be the most trusted person in any marketing conversation - at any level of seniority.

Outcomes, not completion

We measure success by what graduates do next - not just whether they finished the course.

Continuous improvement

The curriculum is reviewed every cohort. We update it when the industry changes, not on a fixed schedule.

Meet the instructor

Sarah Pelecanos

Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field. 
Write your awesome label here.