FOUNDATION ~ BEGINNER
Marketing 101
Map the entire marketing ecosystem and understand how each discipline feeds the next. The essential starting point for every FSM student — and the mental model that underpins everything else we teach.
2h 56m Total
11 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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Key marketing theories and concepts that can apply to all situations
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Understand how product, sales, and finance shape your campaigns
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Shift from channel-first thinking to systems-level marketing
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Discerning marketing and non-marketing tactics
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Build the foundation for every other Full Stack Marketer course
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Common mistakes that occur and what you can do to combat them
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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