FOUNDATION ~ BEGINNER
The Beginnings of Email Marketing
In this lesson, you’ll learn the beginnings of email marketing. In particular, we’ll be focussing on building user bases, recommended platforms, email design best practices, initial email structures and some automation paths to kick you off.
2h 56m Total
11 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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What email marketing is and effective ways to measure its success
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Email marketing best practices that you can utilise today
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How to build and leverage a great database for your marketing
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Automation paths and how to set them up
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Best platforms to get started with
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Common mistakes that occur and what you can do to combat them
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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