FOUNDATION ~ BEGINNER
Data Basics
From this course, you’ll be able to describe, diagnose and action your marketing data. We’re looking to take you from data-dumbie to data-driven.
2h 56m Total
11 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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Covering signals and traces as your metrics that you use everyday
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The top five metrics for measurement and performance
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The six different types of data and how you should be assessing them
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Introduction to the Data Hierarchy and metric usage test
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Providing context around your numbers for deeper understanding
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Common mistakes that occur and what you can do to combat them
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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