FOUNDATION ~ BEGINNER
Consumer Psychology
Consumer Psychology is the course that explains the human being on the other end of everything you do as a marketer. This course walks you through five evidence-based frameworks: loss aversion, social proof, cognitive load, the Zeigarnik Effect, and anchoring, that explain why people buy, hesitate, and choose the way they do.
2h 56m Total
8 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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How to read the "why" behind your metrics
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The difference between psychology used with integrity and psychology used to manipulate
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Five evidence-based psychological frameworks
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How to match the right psychological lever to the right audience anxiety
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How to diagnose a campaign that's "working" but not converting
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The three most common ways marketers misapply psychology
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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