FOUNDATION ~ BEGINNER
Campaign Architecture
In this course, you'll learn what campaign architecture actually is, how to build a real campaign brief (not the two-line version), how to think through budget and channel selection, and what separates operators who architect campaigns from marketers who just push them live.
2h 04m Total
8 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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How to close the gap between a great idea and an actual campaign in market
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How to allocate budget with rationale instead of gut feel
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The five pillars of campaign architecture: objective, audience, channel, budget and briefing
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The operator mindset shift: treating the brief as strategy, not admin
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How to build a real seven-section campaign brief, not the two-line version
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Common mistakes and anti-patterns that derail campaigns before they reach an audience
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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