FOUNDATION ~ BEGINNER
How Ad Platforms Think
In this lesson, you'll learn what paid media is and how the ad auction works in modern-day marketing. Go through the measurement, attribution and reality of your data for better business decisions.
2h 56m Total
11 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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Discerning what is considered paid media and what isn't
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How to optimise different platforms for best results
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A deep dive into the paid media ecosystem and how it operates
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Understanding measurement, attribution and reality of results
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A deeper understanding of the ad auction and how algorithms work
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Common mistakes that occur and what you can do to combat them
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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