FOUNDATION ~ BEGINNER
From Activity to Impact
Turn campaign data into a business story stakeholders actually understand. Learn the three-layer Metric Stack and the four-part narrative that separates marketers who get more budget from marketers who get questioned. The natural next step after Data Basics and Campaign Architecture.
2h 56m Total
9 Lessons
Certificate Included
Human Assessed Exam
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Free Introduction
Understand what you'll be learning within this course.
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Lifetime access to content
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Certificate on completion of exam
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Human-assessed exam
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What you'll learn
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The three metric layers - activity, performance and impact - and how to move between them
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How to report honestly on results that missed target without losing credibility
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How to build a four-part campaign narrative stakeholders actually understand
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The stakeholder communication framework for presenting results
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Translate raw data into a business-language impact statement
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Common reporting mistakes that keep good marketers undervalued
Your Instructor
Sarah Pelecanos
Founder, Full Stack Marketer
Sarah Pelecanos is an agency business owner, university teacher and digital expert. With over a decade in the field, working across some of the largest national and international brands, Sarah is dedicated to teaching the marketers of tomorrow how to get ahead early and share her expertise on the 'why' behind everything we do in the field.
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